Veronica Superguide
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Veronica Superguide
Commercial work
The netherlands, 2016
Creative, director
The Project
How does a renowned media brand in the Netherlands change their focus from linear tv and print, to online video content? There was already a strategy in place at Veronica Superguide, but the two weekly formats turned out to be unproducible. Bruut Amsterdam charged me with creating the concepts and realisation for two new formats that would have a high entertainment factor, be related to (pop)cinema and be recurrent weekly.
The first that we made is Benten’s Film challenge. Every week, presenter Benten gets a red envelope with a challenge in relation to a well-known movie: have a Lady and the Tramp-style date; go boxing like Rocky; and re-enact a Star Wars scene on ‘de dam’.
The other is the ‘… beschrijft een BNer’. A weekly changing and easily recognizable subgroup from the dutch society, for example: first year highschool students, jewelers, or students describe a famous dutch person in a video. Viewers could guess in the comments who it was, and win prizes.
In the end we also made a short running third format. ‘Op de bank met’ is a series of short documentaries about famous people active in the dutch showbizz world and their personal incentives.
Results
With weekly views surpassing 15k and a high engagement rate, these formats proved to be nice first steps for Veronica Superguide in the realm of online video. They were eventually broadcasted on television, and became a success for the company. I’m very proud to have contributed on this success and that the target audience loved the formats.
All formats produced by Bruut Amsterdam and commissioned by Veronica
What are your thoughts?
I’m always looking for cooperations with interesting people working on inspiring projects.
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