My Shape

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My Shape

Commercial work

The netherlands, 2019

Creative, Cinematographer, editor

The Project

My Shape is a start-up in the fitness industry and they tasked me with bringing to life their renewed digital identity and content strategy.

At the core of the strategy is: 'De Passie van Luc Visser'. A short branded documentary about the intrinsic motivation of founder Luc Visser and why he started My Shape.

We also shot the launch videos for the new website. They were target audience-specific, and we delivered different social versions of each audience group to reach them specifically.

Because of tight deadlines and budgets, we produced, shot and edited everything over the course of a couple of days. But, we managed to end up with a nice brand video and hero content to launch their new website.